EZ Coordinator Becomes Hub for Real Estate Marketing and Sales
Coinciding with their participation at the RealTech conference in San Francisco today, Sequent Systems
announced three major upgrades to their EZ Coordinator transaction management system that integrate it
with popular marketing and management tools from Google, Mailchimp, and Infusionsoft. The makers of
landmark real estate software solutions, Sequent Enterprise and EZ Coordinator, have recently announced
major wins with EZ Coordinator. Their user base has grown by several thousand, they’ve added a strategic
marketing partner and funding through the Snow Companies, all while continuing to roll out enhanced
features to their users.
San Francisco, CA. April 30, 2013//- Sequent Systems, the company that pioneered the real estate market
with the multi-unit marketing software Sequent Enterprise and the agent and broker platform
EZ Coordinator, is currently attending the RealTech conference in San Francisco, showcasing the latest
version of EZ Coordinator. This new release features three major upgrades that are set to revolutionize the
way brokers, agents, and transaction coordinators market their listings. EZ Coordinator now seamlessly
integrates with three popular marketing tools: Google Calendar and Contacts, the email marketing tool
Mailchimp, and the small business CRM and social marketing software Infusionsoft.
Email marketing straight from the customer's database
“The beauty of these third-party integrations is that you get to keep the system you’re already familiar with.
EZ Coordinator users never have to import and export data from one platform to another. We wanted to
simplify things for our customers and we did so by simply making the platforms talk to one another,” said
Jeremy Shoenig, VP of Operations and Product at Sequent Systems. David Lester, Founder and CEO of
Sequent Systems, added that the goal is for EZ Coordinator to become the “hub for real estate lead
management, transaction management and business analytics” He said that real estate professionals
could now work with one day-to-day tool that is flexible and expandable enough for all needs.
The upgrades announced today open up an array of possibilities previously unseen. Having Infusionsoft
and Mailchimp integrate via EZ Coordinator allows brokers to keep buyers and sellers in the loop about
listings and news via email marketing. And with Google sync, the user can stick with their favorite Google
tools and find their information ready to use in their EZ Coordinator transaction management system.
Big data protects from liabilities
The upgrades come after EZ Coordinator added major business intelligence features, including
“EZ Insights,” a chart snapshot of the user’s lead and transaction data, and a reporting module for brokers
to handle their agents’ commissions. According to Shoenig, these visualization modules make the user
experience more intuitive and allow for quicker and more informed decision-making.
David Lester, Founder and CEO of Sequent Systems, believes his company’s technology will leave a
lasting mark on the real estate industry: “Big data has shown to disrupt industries: sports—think of
Moneyball—, finance, retail, hospitality, health, engineering, even music and entertainment. Access to real
time, objective data takes subjectivity out of the equation,” he explained. This way, real estate
professionals get a more accurate perception of deals and opportunities, they can avoid frustrating and
costly transaction delays, and they protect themselves from liabilities.
Spectacular user growth and more funding
“The whole point of EZ Coordinator was to identify that ‘pain point’ which was bugging agents, brokers, and
transaction coordinators, and to utilize technology to soothe that pain,” said Lester. “At the time, we didn’t
realize just how frustrating it could be for these stakeholders on a daily basis to either not have a solution at
their disposal or to have to constantly purchase a different product that solved a different need. Over time
we found that we weren’t solving one problem, we were solving all of them,” he added.
Sequent Systems’ technology updates have so far paid off: “Whenever we added a significant
improvement, our user base has shown palpable growth. With the January update alone we doubled the
number of active users on our platform,” explained Lester. The spectacular growth and unique position in
the market resulted in an uncharacteristic move. In February, Sequent’s marketing agency, the Snow
Companies, agreed to invest in its own client. “We quickly realized that Sequent Enterprise and EZ
Coordinator were uniquely positioned to be the market leaders in their respective segments of the real
estate industry,” said Snow COO, Corbin Wood. “And with the number of devoted customers who praise
the value of their products, it was a no brainer for Snow,” he explained.
Sequent Systems has been at the forefront of cloud based real-estate transaction management since
it first launched its landmark Sequent Enterprise product, now used by condo developers and
marketers world-wide. The company was founded in 2002 by real estate professionals with decades
of industry experience. Sequent Enterprise quickly turned into the tool of choice for everybody working
in multi-unit residential real estate. More recently, Sequent Systems is also servicing the single-family
home sale market with their latest real estate transaction management tool, EZ Coordinator.