Sequent Plays for the blü Team
blü Beverly Hills is set to become a sanctuary for those who are looking for 5-Star living in LA’s most famous
neighborhood. It’s KOR’s latest luxury apartment development, a conversion of an 11-story office building. Part
of the team is Sequent Enterprise, a transaction management tool that makes the marketing and closing
process as comfortable as blü’s amenities.
Beverly Hills CA. March 1, 2007//- People who are seeking to live in 5-Star apartments in one of the world’s
most famous neighborhoods should look at an office building in Beverly Hills that KOR is currently converting
into upper class rental units that spell themselves with lower case understatement and with umlaut remarkability:
blü. blü’s apartments will be available for rent this summer, and KOR has chosen to streamline their marketing
and closing process with a sophisticated transaction management tool called Sequent Enterprise.
Sequent Enterprise, a product of Sequent Systems, is being used as the project’s transaction management
software, connecting all the parties on a web-based platform. Sequent Enterprise allows KOR to track the
whole project from beginning to close. The developer can pull pertinent pieces of information and full-fledged
real-time reports throughout the project.
blü will offer renters a luxury hotel atmosphere within their 37 one or two bedroom apartments. The new homes
boast premiere amenities and services, including a state of the art fitness center, rooftop lounges overlooking
Beverly Hills, full concierge services, nightclub VIP access, and much more.
Sequent Systems has been at the forefront of cloud based real-estate transaction management since
it first launched its landmark Sequent Enterprise product, now used by condo developers and
marketers world-wide. The company was founded in 2002 by real estate professionals with decades
of industry experience. Sequent Enterprise quickly turned into the tool of choice for everybody working
in multi-unit residential real estate. More recently, Sequent Systems is also servicing the single-family
home sale market with their latest real estate transaction management tool, EZ Coordinator.