The Infinity breaks sales records with dedicated teams and tools

A new San Francisco condo high-rise has gotten some buzz within the real estate industry for being the fastest-selling development of its kind in the nation: The Infinity. What makes the marketing and sales process so seemingly easy is a team of dedicated professionals at Tishman Speyer and Sequent Enterprise, a software tool that helps the team work most efficiently.

San Francisco CA. January 14, 2010//- The award for the fastest-selling multi-unit condominium development goes to 650 luxury homes in San Francisco. “The Infinity far outpaced the sales velocity of any other comparable large-scale residential development in the country in 2009,” said Carl Shannon, managing director of Tishman Speyer in the Bay Area. So how exactly do you market such units to create this kind of demand? And how do you manage the sales process once you’re inundated with people looking to buy? One key ingredient to Tishman Speyer’s recipe is to hand the team working on this daunting project the right tools. Tools such as the transaction management software Sequent Enterprise. This online software allows agents, brokers and marketers to focus on what they’re best at: Marketing and sales.

Sequent Enterprise, a product of Sequent Systems, is being used as the project’s transaction management and big data analysis tool, connecting all the parties on a web-based platform. It allows Tishman Speyer to track sign-off dates, daily tasks, and key contractor deadlines for the whole project. The developer can pull pertinent pieces of information and full-fledged real-time reports anytime throughout the project, minimizing lag and eliminating missed due dates. “We’re real estate professionals ourselves, so we know exactly what it takes to market and sell successfully. We’ve tailored our software to meet those very specific needs and to deal with any level of complexity. To see how Sequent Enterprise successfully stood the test with the Infinity is a great reward,” said David Lester, CEO, Sequent Systems.

Designed by renowned architect Bernardo Fort-Brescia of Arquitectonica and San Francisco-based Heller Manus Architects, The Infinity is comprised of two towers rising 37 and 42 stories and two midrise buildings of eight and nine stories arranged around a central landscaped courtyard by Hargreaves Associates. With a 400-foot rise one block from San Francisco’s Embarcadero waterfront, The Infinity’s Tower II offers unmatched views of San Francisco and the Bay.

# # #

About Sequent Systems:

Sequent Systems has been at the forefront of cloud based real-estate transaction management since it first launched its landmark Sequent Enterprise product, now used by condo developers and marketers world-wide. The company was founded in 2002 by real estate professionals with decades of industry experience. Sequent Enterprise quickly turned into the tool of choice for everybody working in multi-unit residential real estate. More recently, Sequent Systems is also servicing the single-family home sale market with their latest real estate transaction management tool, EZ Coordinator.

For more information, visit